British American Tobacco DBS

We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies. We are proud of our history and excited about our transformation journey to build A Better Tomorrow by reducing the health impact of our business.

Today, we have a clear corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

We’re investing billions in R&D, rolling out new products to new markets and transforming ourselves as part of our purpose to build A Better Tomorrow.