Channel Development Manager (On-Trade/Off-Trade)

Carlsberg Brewery Malaysia Berhad
Full Time

Job Description

Drive the overall On-Trade/Off-Trade strategy and operations for Carlsberg Malaysia. This includes strategy, planning, development and implementation of marketing and channel programs to ensure meeting of channel objectives.



Channel Development:

  • Develop channel strategies and translate into execution plan
  • Drive the implementation of Channel PICoS
  • Integrate Brand objectives, Channel plan, Customer plan by working closely with the key stakeholders
  • Partner with sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
  • Track, analyse and review channel performance, and make recommendations

Operations Excellence:

  • Manage channel spend effectiveness and within budget
  • Manage Trade Marketing fund to maximize growth and ROI
  • Ensure strong follow up follow through and rapport building with customers in partnership with sales stakeholders
  • Manage national marketing activities for the channel and channel initiatives implementation, follow up & post mortem
  • Challenge objectively to improve ways of working and deliver better result

People Development:

  • Demonstrate and promote the triple As values – Alignment, Accountable and Action
  • Coaching, guiding and providing clear direction to his/her team member in achieving the same KPIs
  • Groom and develop his/her team member by following through the IDP conversations and actions



  • Minimum 5 years’ experience within channel marketing management in FMCG industry (experience in local beer industry is an advantage)
  • Degree in Marketing, Business or similar
  • People leadership experience of minimum 2 years
  • Strong negotiation and influencing skills
  • Good communication, presentation and interpersonal skills
  • Innovative and systematic person with sound analytical skills
  • High work capacity and team-oriented
  • Action-oriented, persistent and a change driver
  • Passion in the beer industry


Job Details:

Shah Alam, MY

Job type

Part time / Full time
Full Time

Working Time
Monday &#; 5pm
Friday ; 4pm

We regret to inform only shortlisted candidates will be notified.

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