Capital Dynamics Sdn. Bhd.
Full Time
Application ends: December 31, 2024
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Job Description

The Copywriter will be expected to develop unique, creative content to effectively brand and promote the Group via marketing communications, publicity materials and advertisements.

Job responsibilities include:

  • Studying and understanding products and services to derive key selling features.
  • Designing appropriate and salient messages, and proposing theme, style and length of copy materials to senior management to determine the most suitable approach to reach the target audience.
  • Working with the Marketing team to develop original ideas for advertising and promotion, names for products/services, slogans and other promotional materials.
  • Assisting with drafting of customer service scripts.
  • Establishing strong relationships across departments, and developing an understanding of client needs, marketing and branding strategy and operational capabilities.
  • Working closely with the graphic designer to architect and implement the overall look and feel of the outbound communications materials and website offering.
  • Looking for efficiencies to improve the speed to market.
  • The ideal candidate undertakes an observant and inquisitive approach to people and their environment, and has a good insight into human behavior and what motivates people.

Requirements include:

  • A solid Bachelor’s degree in PR, Communications, Marketing, English Literature, Journalism or related fields. Relevant business, marketing, and public relations coursework is helpful.
  • Excellent command of English language. Knowledge of Mandarin would be advantageous.
  • Adept at juggling multiple projects while meeting demanding deadlines.
  • Strong team player with strong analytical, organisational and communication skills. Great attention to detail.
  • Basic knowledge in graphic designing would be helpful.
  • Individuals with a good sense of humour and knowledge of popular culture are preferred.

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